Meet Joe Holder, GQ's New Fitness Guru
Introducing trainer Joe Holder, the creative director of your better self. He's here to show you how being healthy means more than being swole.
Released on 7/25/2019
I'm Joe Holder, Nike Master Trainer,
health and performance consultant,
and as of today, the creative director
of Your Modern Wellness.
Wellness these days can mean anything from this
[driving rock music]
So I'm teaming up with GQ and over the next year,
we'll be helping you navigate
the wide world of modern health.
Through my work with a wide range
of athletes and body types and collaborations
with creative people with big ideas,
I've developed a framework and system that'll help you,
like my clients, level up.
It's not just about positive thinking
or killing yourself at the gym or getting in better shape,
though that might happen, but about taking control
of your body and creating a routine that allows you
to actually feel good.
It's being conscious of what goes into your body.
That's everything from what you eat to what you read.
And yeah, okay.
Sometimes it's about going to the gym.
But it's not simply about crushing workouts.
It's doing better exercises in less time
so you're not living at the gym.
Come along with me as I introduce you
to the people in my world and take you with me
to the events and places I go.
You'll see that these days,
wellness isn't just about how you work out.
Let's get it.
[hip hop music]